The latest issue of Plastic and Reconstructive Surgery includes a study about lifestyle factors that are correlated with interest in specific cosmetic procedures.
The authors of the study claim there are physical, social and psychological factors that can predict interest in procedures such as:
1862 participants responded to a survey. The respondents who were interested in rhinoplasty, breast augmentation, and liposuction were motivated by “complex psychological factors.” Doctors noted lifestyle factors such as divorce, history of teasing, education, self-image, body dysmorphic disorder, and the so-called Big-Five personality traits.
For other respondents, motivating factors appeared relatively simple. Those who reported interest in abdominoplasty were interested in it exclusively. They generally mention a desire to repair the bodily changes occurring after childbirth.
Read more about this study in Plastic and Reconstructive Surgery, the journal of the American Society of Plastic Surgeons.
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If pharmaceutical company Allergan Inc serves as an accurate meter of the economic demand for cosmetic surgery, then perhaps things are looking up. First quarter earnings for the company (maker of Botox, Juvederm and Latisse) are way up. Second quarter forecasts, according to the Wall Street Journal, are ahead of expectations.
Success for the company shouldn’t be surprising, especially given the stats just released by the American Society of Plastic Surgeons. According to the society, minimally invasive procedures have increased a whopping 99 percent this decade. Topping the procedure list are wrinkle filler and botulinum toxin injections, two treatments in which plastic surgeons will likely utilize an Allergan product.
Image courtesy of the American Society of Plastic Surgeons
Being on the cutting-edge of aesthetic medicine doesn’t hurt either: demonstrated by the new “no-pain” Juvederm Ultra XC and the increasing popularity of Latisse, Allergan’s unique eyelash enhancement drug.